ASOTU CON WEST — Dealer Innovation Summit in Los Angeles

The market changes, but your profitability shouldn't be a variable. If your bottom line is at the mercy of the next interest rate hike or inventory shift, you haven't built a business-you've built a gamble. This session is about stacking the deck in your favor by integrating the right technology, refining your core processes, and empowering the people who make it all move. We are moving past temporary fixes and diving into the architecture of a resilient dealership that thrives regardless of economic headwinds. Key Takeaways: - Identifying the "leaky buckets" in your current tech stack that are draining margins - How to build a culture of accountability that turns employees into profit-drivers - Developing a flexible operational framework that scales up or down instantly - The specific KPIs that actually predict long-term sustainability vs. short-term wins Stop reacting to the market and start mastering it. Your future-proof bottom line starts here.

In a world where every dealership has the same inventory and the same OEM rebates, your brand is the only thing they can’t copy. If you’re still fighting the race to the bottom on price, you’ve already lost the war. This session is a deep dive into building a brand identity that acts as a defensive moat around your business. We’re moving past logos and slogans to talk about the cultural and emotional anchors that turn one-time buyers into lifelong advocates. You'll learn: - The difference between "marketing" and "brand" (and why one is an expense while the other is an asset) - How to identify your dealership's unique "Why" to stand out in a crowded market - Tactics for operationalizing your brand so your team lives it every single day - How a strong brand identity reduces customer acquisition costs and increases gross profit Stop being a commodity. Start being a community staple.

The EV revolution isn't just happening on the new car floor-the real gold mine is waiting in your used inventory. If you're still treating a pre-owned Tesla like a pre-owned Toyota, you're leaving serious money on the table. This panel dives deep into the shifting dynamics of the secondary EV market, revealing how savvy dealers are turning "battery anxiety" into high-margin opportunities. We’ll break down the specific buyer personas looking for used electrics and the inventory strategies you need to dominate your local market. You'll learn: - How to accurately value and trade for used EVs without getting burned by price volatility - The psychological triggers that convert ICE owners into first-time EV buyers - Strategies for merchandising battery health and charging tech to build instant trust Stop fearing the plug. It’s time to power up your used car department and capture the margins your competitors are missing.

Your dealership is talking, but are you actually listening to what the data is saying? Most stores treat Voice AI like a glorified answering machine, missing the massive opportunity to turn every conversation into actionable intelligence. This panel dives deep into why Voice AI is the ultimate automation engine for the modern dealership. We’re moving past simple transcriptions to a future where voice tech handles the heavy lifting across sales, service, and operations-predicting customer needs before your team even picks up the phone. Key Takeaways: - How to transition from basic call tracking to full-scale intelligent automation - Ways Voice AI identifies lost revenue opportunities in real-time across every department - The roadmap for the future of voice technology and its impact on the customer journey - Strategies to integrate voice data into your CRM for a 360-degree view of the shopper Stop leaving your most valuable data on the cutting room floor. It’s time to unlock the full power of the dealership's voice.

The walls of your service department are no longer the limits of your revenue. While others are waiting for the phone to ring, the industry’s elite are taking the shop to the customer’s front door. This powerhouse panel brings together the trailblazers who have moved past the "pilot program" phase to build profitable, scalable mobile service empires. We’re moving beyond the basics to look at the high-level logistics, tech stacks, and culture shifts required to dominate the driveway. You’ll learn: - The non-negotiable metrics for measuring mobile service profitability - How to recruit and retain a new breed of technician who thrives outside the bay - Marketing strategies that position mobile convenience as a premium brand differentiator - Hard-won lessons on dispatching, parts logistics, and avoiding the "efficiency trap" Stop talking about mobile service and start mastering it. The future of fixed ops is on the move.

Culture isn't a soft metric-it’s the engine that drives your bottom line. In an industry obsessed with margins and turn rates, the greatest differentiator you have is the people standing in your showrooms and service bays. This session dives deep into the tangible ROI of people-first leadership, proving that when you prioritize your team’s growth and well-being, the numbers follow. We aren't just talking about being nice; we’re talking about building a high-performance culture that outlasts market fluctuations. Key Takeaways: - The direct correlation between employee engagement and customer retention - How to transition from a top-down management style to a support-driven leadership model - Practical ways to invest in your team that actually lower turnover and recruiting costs - Frameworks for building trust and accountability in every department Stop managing transactions and start leading people. Your P&L will thank you.

Most businesses do not fail because of bad ideas. They fail because they were never built to hold up under growth. Growth is the goal, but without the right foundation, it's also the fastest way to break your culture and your bottom line. We’re digging into the operational friction that keeps high-performing teams stuck in the mud. This session is about identifying the structural cracks in your dealership and rebuilding a framework that allows you to scale at speed without burning out your best people. You'll learn: - How to identify the "growth traps" that stall momentum in a scaling business - Strategies to audit your current workflows for hidden bottlenecks - The blueprint for building a resilient culture that survives rapid expansion - Tactics to align your leadership team so everyone is pulling in the same direction Stop fighting the same fires every day. Build a foundation that can actually handle your ambition.